Why OTT and Free Streaming Are Taking Over Entertainment

These days, OTT services are receiving a lot of love from users.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT refers to services that deliver various types of content through the internet.

Popular platforms include Netflix, Watcha, and TVING.

Compared to cable television, viewers can select content whenever they want.

Multiple reasons explain the rapid growth of OTT services.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

In addition, OTT is cheaper than conventional subscription TV.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

As a result, attention toward free services is increasing.

Advertising-based services provide content at no charge.

This is especially attractive to users who care about budget.

FAST services Subscription cost are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

FAST is expected to become a new revenue model while the paid TV market stagnates.

Free streaming’s strongest point is that users don’t need to pay.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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